The statistics for search engine terms that bring internet trawlers onto the Isaac Brock Society web site show that only one search counts for much at all: the three words “isaac brock society.” A known-item search …
I poked into this findability topic after monitoring and testing search functionality over at the InfoShop. At this point Google has crawled around the InfoShop — a phrase search [wrap it in quotation marks] for a pithy bit like “longstanding american exceptionalism” will demonstrate that.
The words that worried expatriate Americans seem likely to stab into their keyboards will not connect them in any easy fashion with either Isaac Brock Society or with the InfoShop. Launch a few verbal forays and see for yourself. Stabbing into the dark.
Inscrutability of the Google algorithm and how to achieve higher rank may not be the question. The usual primary search hook used by usxcanada reels in http://expatsinca.wordpress.com/ as hit number three. Of course, Expats in Canada has been going since October 2011, and longevity does count with the Algorithm.
But still. Content. Traffic. Multiplicity. Activity. Growth. Volume. There are so many other factors.
Are searches being impeded? Are rankings being manipulated? Is this site being concealed? Is this thinking paranoid?
We all know that Isaac Brock Society is the place to be for anxious extraterritorial Americans. And those Google engineers do not have a black box that figures this out?
How did you yourself meet up with Isaac Brock Society? Here’s betting that either you saw the link in a blog posting somewhere, or someone else told you about it.
This state of affairs could pose an outreach problem. Hundreds of thousands in Canada are affected, millions worldwide. Meanwhile, Isaac Brock Society traffic presently trickles upward past 3,000 hits in one day.
What do you think?